"I craft story-driven product launch campaigns that convert."

Documented key performance milestones and stakeholders' core goals for the season, and spearheaded marketing projects to trackable success..

With B2B and B2C facing businesses requiring specific Go-To-Market tactics, I have drafted strategies and directed the push for many new product and service launches.

Vast experience in visualizing customer and visitor behavioral data, and deriving intelligent predictions of their next nurturing needs. I have a trackable positive impact resulting from organizations' implementation of my suggestions in large-scale marketing campaigns.

A powerful differentiator between your business and your competition. I have mastered the art of branding, message tonality and online brand representation. In 2020, I helped rebuild the entire business brand for smartturf.com, from the logo redesign and website reboot all the way to marketing messaging. This played a big part in the over 600% boost in online revenue year over year, and over 1500% ROAS observed in 2021.

As a fundamental piece of content strategy for product reveals, ads and sales funnels, I excel at crafting story-driven copy that converts with trackable results.

Going beyond the basic implementation of page metadata, header tags, and blog entries, I have mastered the science of Search Engine Optimization and Management, which is pertinently unique to each industry. Based on the current offerings and capabilities of the organization within which I am employed, I curate the path to being found on the first results page, including on YouTube and other social media platforms.

Another pivotal avenue for brand and product visibility for every modern day company, I have maintained brand image, pushed social media campaigns, and publicized pertinent, timely content across social platforms. I once sold out an entire preorder batch of premium-priced products before it even made it to production by carefully molding each next update based on potential customer responses in the entire 7-month duration of the launch campaign.

Through multiple channels either free or paid, I have drafted and implemented plans for acquiring paying customers and qualified leads to nurture. I have dedicated over a decade of my hands-on work life to mastering sales funnels including landing pages and CTA optimization, customer journeys, deal closing, upsells, and, beyond that, increasing average customer lifetime value.

From PaaS like SalesForce and Hubspot down to more niche SaaS like Active Campaign, I have built a strong grip on all notable customer relationship management software in the industry. Coupled with my strong customer journey and drip email campaign experience, I am comfortably able to lead and understand a team's progress in all scenarios.

As part of guerilla marketing tactics, I excel at conjuring new, startup-style marketing ploys.

I have produced and also edited a vast amount of commercial videos for various use cases including TV air, YouTube 15/30/1:00min+ ads, website landing pages and social media PR.

As a very indispensable part of the marketing ecosystem, I started my journey of my creative growth interning and eventually becoming lead graphic designer at a Maryland creative firm back in 2008. This foundational knowledge shows in my adamance for brand consistency across all mediums of communication within a company’s client side deck.